Public relations news and articles | KCSA blog :: KCSA Strategic Communications

The New Market Reality: When A Tweet Matters More Than CNBC

You know that shiny trophy in the boardroom? The one that says "As Featured on CNBC"? Sure, it looks great. The PR team loves it. The board's impressed. Perfect for the CEO's bio. But here's something fascinating I've learned from years of…

December 23, 2024 Posted By: Lewis Goldberg

The Rise of the IR Quarterback

In the dynamic world of finance and investment, the role of Investor Relations (IR) has undergone a significant transformation. Gone are the days when IR was merely about managing communications between a company and its investors. Today,…

December 16, 2024 Posted By: Todd Fromer

Europe Is The Cannabis Industry’s Next Frontier

If you’ve been following cannabis stories in the media, then you’re probably used to the “will they/won’t they” narrative surrounding federal legalization in the U.S. This conversation tends to be so dominant that it’s easy to forget…

April 20, 2022 Posted By: Rich DiGregorio

Get More Eyes on Your Earnings!

Since launching our Social Media practice at KCSA, more and more of our clients are asking how they can leverage our agency to reach investors on social media. While there are many strategies we employ to reach different investor audiences online…

January 29, 2021 Posted By: Todd Fromer

Virtually Ahead of the Curve

In March of 2020 when the country was shutting down around us, I started hoarding toilet paper thinking about how the world was changing and how this is going to affect all of our clients. With in-person conferences being canceled and…

January 6, 2021 Posted By: Phil Carlson

IR Magazine: One strange trip: Are psychedelics cannabis 2.0? Not even close by Partner Jeffrey Goldberger

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November 2, 2020

We’ve All Leaned In, and The Future is Female – Both Inside and Outside of KCSA

Growing up in Pittsburgh, for as long as I can remember, my parents pushed me to be a self-sufficient, ambitious, competitive woman. From constantly trying to beat my older brothers at video games to interning as a staff writer for the…

October 30, 2020 Posted By: Caitlin Kasunich

KCSA Investor Survey Shows Individual Investors See Buying Opportunities in Uncertain Economic Environment

Investors Continue Buying Across an Array of Sectors; Show Reticence Towards Investing in China; Twitter is the Go-To Social Media Resource When Making Investment Decisions While the global COVID-19 pandemic may have put much of the world’s…

June 17, 2020

A Note from KCSA on COVID-19

To say these are unprecedented times sounds trite given the global COVID-19 pandemic, but the reality is, we have never seen anything like this in our lifetimes. “Business as usual” no longer exists, and we are quickly understanding…

Posted By: Todd Fromer

MJBizCon – KCSA’s Success by the Numbers

With the largest trade show in Cannabis – the annual Marijuana Business Conference in Las Vegas - behind us, KCSA conducted a deep dive to see just how much all of our hard work paid off. With the cannabis stocks struggling, and…

Posted By: Anne Donohoe