Breaking the Stigma: How PR and Social Media Are Normalizing Women’s Health Conversations
Breaking the stigma around women’s health has never been more vital, and in my two decades in PR, I’ve witnessed firsthand how strategic narratives can reshape societal norms. PR is not just a tool for selling products or ideas; it’s a powerful force influencing how people think, act, and engage, especially with taboo topics. By […]
A Positive Outlook for Healthcare Innovation at the 2025 J.P. Morgan Healthcare Conference
The 2025 J.P. Morgan Healthcare Conference in San Francisco once again lived up to its reputation as the cornerstone event for the global healthcare community. This year’s conference demonstrated an inspiring blend of innovation, resilience and optimism, with strong attendance and significant enthusiasm among participants. My team and I left the event extremely excited about […]
Don’t Let the AI Buzzword Get in the Way of a Good Strategy
Have you played the AI drinking game yet? In PR, we take a shot every time a company uses the terms AI, Artificial Intelligence and Machine Learning in a press release. (Joking, but it would be a good one…) While AI may be something that feels new, in the broader business community, in Advertising and […]
The New Market Reality: When A Tweet Matters More Than CNBC
You know that shiny trophy in the boardroom? The one that says “As Featured on CNBC”? Sure, it looks great. The PR team loves it. The board’s impressed. Perfect for the CEO’s bio. But here’s something fascinating I’ve learned from years of watching markets move: when millions are evaporating by the minute, that trophy won’t […]
The Rise of the IR Quarterback
In the dynamic world of finance and investment, the role of Investor Relations (IR) has undergone a significant transformation. Gone are the days when IR was merely about managing communications between a company and its investors. Today, we’re witnessing the emergence of the “IR Quarterback” — a pivotal and revolutionary role reshaping the investor relations […]
Europe Is The Cannabis Industry’s Next Frontier
If you’ve been following cannabis stories in the media, then you’re probably used to the “will they/won’t they” narrative surrounding federal legalization in the U.S. This conversation tends to be so dominant that it’s easy to forget that we’re barely even a decade out from the first state-legal recreational cannabis market. Since 2012, 18 states […]
Get More Eyes on Your Earnings!
Since launching our Social Media practice at KCSA, more and more of our clients are asking how they can leverage our agency to reach investors on social media. While there are many strategies we employ to reach different investor audiences online and across several different channels such as Facebook, LinkedIn and Instagram, nothing has proven […]
Virtually Ahead of the Curve
In March of 2020 when the country was shutting down around us, I started hoarding toilet paper thinking about how the world was changing and how this is going to affect all of our clients. With in-person conferences being canceled and roadshows coming to a halt, a major tool in the “tool belt” of investor relations was […]
IR Magazine: One strange trip: Are psychedelics cannabis 2.0? Not even close by Partner Jeffrey Goldberger
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We’ve All Leaned In, and The Future is Female – Both Inside and Outside of KCSA
Growing up in Pittsburgh, for as long as I can remember, my parents pushed me to be a self-sufficient, ambitious, competitive woman. From constantly trying to beat my older brothers at video games to interning as a staff writer for the national men’s hockey team during college, I always wanted to be just as good […]
