KCSA Launches New Financial and Professional Services and Public Company Practice Group
NEW YORK - July 26, 2011 - KCSA Strategic Communications announced today that it is expanding its business to create an integrated communications offering specifically designed for the financial and professional services industry as well as for public companies looking to build eminence among financial and investor audiences. The new offering will leverage KCSA's heritage in the financial and investor relations community to help companies communicate their stories and investment opportunities through traditional, digital and social media channels. Sharron Silvers, Managing Director at KCSA, will take on the newly created role of Managing Director of Financial & Professional Services and will lead this practice.
KCSA was founded in 1969 and presently has more than 35 professionals located in the firm's headquarters in New York City and in its offices in Boston and Chicago. KCSA specializes in public relations, investor relations, media relations and marketing services. Financial services clients of KCSA over the years include Deloitte's Financial Advisory Services, Mesirow Financial, LaBranche & Co., WisdomTree, Needham, JMP Securities, The American Stock Exchange, Forefront Advisory and Merrill DataSite.
Jeff Corbin, CEO of KCSA, said, "With the recession hopefully behind us, KCSA continues to focus on expanding its financial and professional services practice. Having provided integrated communications programs across all facets of financial services - investment banking, real estate, private equity and hedge funds, among others - we are now formalizing our practice with Sharron at the helm. Sharron has years of experience in financial services - she is focused on not just delivering results for our clients, but results that have a direct impact on their businesses and a positive effect on their bottom lines."
Drawing upon her 12 years of counseling to clients across all areas of financial and professional services including investment and commercial banks, exchange and trading platforms, asset management, real estate, law firms and accounting firms, Silvers has a track record of helping companies effectively communicate with their target constituents whether it is investors, the media (print, broadcast and digital) or current and prospective clients. Silvers also has extensive experience working with public companies, helping navigate the communications challenges of a wide range of issues from mergers and acquisitions, IPOs, spin-offs, shareholder activism and corporate launches.
Silvers said, "KCSA brings to bear the right set of tools and deep sector expertise to provide our financial services and publicly traded clients with a truly comprehensive strategic communications offering. Public relations is not merely about generating media hits; it's about building brand awareness and deepening relationships with all stakeholders."
About KCSA Strategic Communications
KCSA is a fully integrated communications agency specializing in public relations, investor relations, media relations and marketing with expertise in financial and professional services, technology, healthcare, media, energy and public services companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm's clients are its best references. - See more at: http://www.kcsa.com/kcsa_news_07262011.asp#sthash.hLfkuaeA.dpuf