KCSA Strategic Communications is Proud to Announce the First-Ever Customized Mobile App Available to Public Companies
BY TONYA GARCIA
NEW YORK, March 12, 2012 -- KCSA Strategic Communications (KCSA), a leading integrated communications firm specializing in investor relations, business to business public relations, social media and creative marketing services, announced today the launch of an investor relations application ("app"), called The IR App (www.theIRapp.com).
The IR App is a turnkey mobile app available to all publicly traded companies and is available for download on Apple's App Store on the iPhone and iPad.
By simply providing its ticker symbol, within two weeks, a public company can have its own customized app available for download by millions of investors. Through The IR App, retail and institutional investors have access to automated, real-time stock price information (via live data feeds), press releases, SEC filings, analyst coverage, corporate documents (fact sheets, presentations, etc.), videos, audiocast conference calls, upcoming events and company contact information.
Upon downloading The IR App, companies also receive a proprietary and secure contact management system (CMS) where they can upload files for instantaneous availability on their company's customized IR App. Currently, this capability does not exist on any other investor relations-related application or mobile financial website.
"As the use of social media and mobile technologies has evolved over the past couple of years, public companies have become increasingly interested in expanding their presence online and in providing their investors with easy access to information via mobile devices," said Jeff Corbin, CEO of KCSA Strategic Communications. "The IR App is a simple way for investors to keep abreast of critical company and stock information no matter where they are.
It's the next generation way of establishing transparency, building shareholder loyalty and expanding an investor following given the viral nature of apps and the ease of sharing them with colleagues and friends."
Mr. Corbin continued, "KCSA developed The IR App fully recognizing the time and expenses required for a company to create an app on its own. While a company can certainly develop its own app, our IR App considerably reduces the financial burden and requires no effort by a company or its IT staff to set up. In just a few weeks, a company's customized IR App can be available to millions of investors for download."
While there are a few apps for financial websites that already exist for shareholders to obtain stock related information, The IR App eliminates the problems confronting these services such as difficult user interfaces, spotty and inadequate internet service and the inability to post customized content.
Mr. Corbin concluded, "In the coming years, every public company will be expected to have its own customized app, similar to the way in which every company is now required to have an IR section on its corporate website. The IR App allows companies to now provide current and prospective investors with the information that they have come to require in a simple, transparent and 21st Century way."
The IR App will be available for use on Android and Blackberry devices in the coming months. For more information on The IR App, including pricing information, visit www.theIRapp.com.