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Public Relations Case Study

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Build awareness of hedge fund to generate assets under management

ISSUE

TIG Securitized Asset Fund, launched in October 2012, specializes and invests in residential mortgage, commercial mortgage and asset-backed securities. After tremendous success in its inaugural year, the firm sought to build eminence of the fund and its management to reach new investor groups and increase assets under management.

Hedge fund financial media campaign to reach new investor groups and increase assets under management.

IDEA

KCSA worked closely with the fund’s top three managers to define its unique value proposition and investment strategies. KCSA also extracted regular market commentary to pitch against regular monthly housing data and relevant news of the day. KCSA marketed commentary aggressively to reporters covering residential housing and the credit markets at top-tier business and financial media outlets.

IMPACT

KCSA secured 1-2 weekly interviews for the fund’s co-Founders and Senior Portfolio Manager. Given management’s interesting and sometimes provocative point of view on relevant trends and events in the news, KCSA secured coverage in relevant top-tier publications including The Wall Street Journal, Forbes, The New York Times, Thomson Reuters, HousingWire, Bloomberg and CNBC, among all other broadcast media.