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STUDIES

Our results driven ethic and approach is what separates KCSA from other communications firms.

Public Relations Case Study

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ISSUE

Engagement Labs, a marketing technology and data analytics company, created its TotalSocial measurement platform, designed to help brands understand how consumers talk about them online (via social media) and offline (via face-to-face) conversations.

The company needed to differentiate itself from others in the market offering simply social media tools and define the need to think about consumer conversations in a new, holistic way.

IDEA

KCSA developed an aggressive media relations campaign by disseminating a consistent stream of data on a weekly basis to penetrate both vertical trade publications and national media outlets, defining the need for brands to think bring a holistic approach to creating strategies and measuring the impact of consumer conversations. Each month, Engagement Labs would shine a spotlight on different consumer categories – like travel brands, consumer packaged goods, etc. – and show how they perform against their peers.

Results

PR results accomplished the following:

  • Created multiple sales leads due to regular releases
  • Engagement Labs is in the media at least once a week; average of 20 media placements per month
  • Through our consistent outreach, reporters are recognizing the CEO as a consumer marketing expert / thought leader